SERP : search engine results pages

When you type in a string of words to get relevant results and then click search, the collection of pages you see with the results are termed search engine results pages (SERPs) in the search engine world. The higher your business or entity is found on search results pages, the more traffic you can expect to generate from searches on those key words. It has been proven that those in the top 20 get the most clicks, as users typically do not go beyond page 2 of a search. If your website is in the first five results in a search, given that the description you created for your website is enticing to the search, you will get the most clicks for that keyword. Your goal is to get your website at least on page one of the searches that are most relevant to the services or products your business provides. It really is sink or swim.

When will you virtually Invisible in SEO

 If you are on page one for a search you get all the business in the world. If you are on page three or more you will be virtually invisible. Sales really are a numbers game. If your product or service makes a sale on an average of 1 out of every 10 visitors to your website, the more visits you get the more sales you will make.

 Being First on Google Not give you More Clicks

 Something very interesting has happened with Google the past few years and the first I heard about this was from AccuQuality.com's Internet Usage Report for 2015. This report lists major trends and usage behavior and something big caught my eye. Being in the first position of Google for most searches will not land you the most clicks anymore. At first I thought this couldn't be true. The results in the past year have been astonishing and user behaviors have really changed and in a significant way. Most clicks for almost all keywords on Google based on their research are coming from positions two through six on the first page of SERPs.
 There are many reasons cited in the report but the most common given by users is Google has done a good job at masking where the PPC results are and the first organic results start. Google appears on many video screens as part of the PPC ad group above the page. This is important because many people trust organic results much more than pay-per-click results. Search engine users click on organic results 90% of the time. Almost anyone can pay money for PPC and many of the PPC ads shown on pages have no relation to their searches as the organic results more often do.
Secondly, many people believe the first website in Google's results are either have the most expensive products or services or they are paying Google to be there. This last reason is because the 1st organic result on a SERP is often by itself underneath the PPC results at the top but above the Google Products listings or the Local Places results. It creates some confusion. Google is constantly changing the page layouts as well to make it even more confusing.