When you type in a string of words to get
relevant results and then click search, the collection of pages you see
with the results are termed search engine results pages (SERPs) in
the search engine world. The higher your business or entity is found on
search results pages, the more traffic you can expect to generate from
searches on those key words. It has been proven that those in the top 20 get the most clicks, as users typically do not go beyond page 2 of a search. If your website is...
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Penguin Update and Penalty Algorithms
This algorithm's primary purpose is to look for over-optimization factors on website pages and other factors such as linking. This algorithm is more of a shakeup algorithm. It runs periodically to shake things up and other algorithms that run later actually reverse most of the effects of this algorithm within two to four weeks.
Penalty Algorithms
These are algorithms that are run by Google that penalize websites based on certain criteria....
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Panda Algorithm
This is a series of algorithms with the specific purpose of filtering based on content or words that are actually seen on the page. It looks for such on-page factors as such as how much content is on a web page, whether the content is duplicated on the same website or on other websites, and how often the content is updated on the page.
This is the algorithm that runs and really shakes things up. This has been a very active algorithm in the past three years...
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Skynet RankBrain Algorithm
Have
you ever seen many of the movies or TV shows where humans try to make
robots as smart as people and then the robots try to take over? One of
my favorites is the Cylon’s from the TV show Battlestar Galactica.
Killer robots.
Well from the reaction
of the SEO community you would have thought that the Cylon’s...
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Search Engine Algorithms: Must Know Before SEO
First off, many people do not know what a search
engine algorithm is. Another mistake is thinking Google has just one
algorithm when it is actually many. Each algorithm has a specific task
to perform. An algorithm is basically a program that is made to filter
data and provide or changes based on the results.
How do search engines collect information on websites?
Search engines and Google collect information on every website using little programs called bots, crawlers, or spiders....
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SEO : Search Engine Optimization
First thing first. Most of people came up by asking me "What is
SEO?” . I quickly reply, "Do you ever use printed encyclopedia for knowing about anything ,
Never right?" At this point I usually get a nod "yes". Then I continue,
"People use Google, Bing or Yahoo! as their encyclopedia."
What is
SEO?
Then I go
on, "If your company's website is not on the first page of Google, Bing,
or Yahoo! for a search for your product...